Came across an article which featured two models promoting "F Me Jeans". Model Nadia Lanfranconi is the one baring her belly in the white top and the FMe low rise jeans in the TMZ video. What makes these jeans special is the iconic v-clip waist line (pictured below). These would make great naughty gifts from Bfs to Gfs. Not sure how popular they are now or whether women would be brave enough to wear them. But kodos to models marketing strategy, they have gone viral. Old news for sure but it's worth a re-post.
These models gained publicity by simply holding their website signs up outside TMZ studios.
Nadia Lanfranconi in F Me Jeans:
Source: CNN
Some videos:
https://www.youtube.com/watch?v=I_RFas5gSaM
https://www.youtube.com/watch?v=tYwQ6desacM
https://www.youtube.com/watch?v=X-ZX5BKwJfI
https://www.youtube.com/watch?v=3Sbbdbmr-VY
https://www.youtube.com/watch?v=xBr1jxIpHRM
https://www.youtube.com/watch?v=YYZsK5xNIKc