Privacy policy

This privacy policy applies between you, the User of this Website and
Belly, Inc., the owner and provider of this Website. Belly, Inc. takes
the privacy of your information very seriously. This privacy policy
applies to our use of any and all Data collected by us or provided by
you in relation to your use of the Website. Please read this privacy policy carefully.

Definitions and interpretation

  1. In this privacy policy, the following definitions are used:
    Data collectively all information that you submit to Belly,
    Inc. via the Website. This definition incorporates, where applicable,
    the definitions provided in the Data Protection Act 1998;
    Cookies a small text file placed on your computer by this
    Website when you visit certain parts of the Website and/or when you use
    certain features of the Website. Details of the cookies used by this
    Website are set out in the clause below (Cookies);
    Belly, Inc.,

    or us

    Belly, Inc. ,,, Bellyinc;

    UK and EU Cookie Law the Privacy and Electronic Communications (EC Directive)
    Regulations 2003 as amended by the Privacy and Electronic
    Communications (EC Directive) (Amendment) Regulations 2011;
    User or you any third party that accesses the Website and is not
    either (i) employed by Belly, Inc. and acting in the course of their
    employment or (ii) engaged as a consultant or otherwise providing
    services to Belly, Inc. and accessing the Website in connection with the
    provision of such services; and
    Website the website that you are currently using,, and any sub-domains of this site unless expressly
    excluded by their own terms and conditions.
  2. In this privacy policy, unless the context requires a different interpretation:
    1. the singular includes the plural and vice versa;
    2. references to sub-clauses, clauses, schedules or
      appendices are to sub-clauses, clauses, schedules or appendices of this
      privacy policy;
    3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
    4. “including” is understood to mean “including without limitation”;
    5. reference to any statutory provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

  1. This privacy policy applies only to the actions of Belly, Inc.
    and Users with respect to this Website. It does not extend to any
    websites that can be accessed from this Website including, but not
    limited to, any links we may provide to social media websites.

Data collected

  1. We may collect the following Data, which includes personal Data, from you:
    1. Name
    2. Date of Birth;
    3. Gender;
    4. Job Title;
    5. Profession;
    6. Contact Information such as email addresses and telephone numbers;
    7. Demographic information such as post code, preferences and interests;
    8. Financial information such as credit / debit card numbers;
    9. IP address (automatically collected);
    10. Web browser type and version (automatically collected);
    11. Operating system (automatically collected);
    12. A list of URLs starting with a referring
      site, your activity on this Website, and the site you exit to
      (automatically collected);
    13. in each case, in accordance with this privacy policy.

Our use of Data

  1. For purposes of the Data Protection Act 1998, Belly, Inc. is the “data controller”.
  2. We will retain any Data you submit for 12 months.
  3. Unless we are obliged or permitted by law to do so, and subject
    to any third party disclosures specifically set out in this policy, your
    Data will not be disclosed to third parties. This does not include our
    affiliates and / or other companies within our group.
  4. All personal Data is stored securely in accordance with the
    principles of the Data Protection Act 1998. For more details on
    security see the clause below (Security).
  5. Any or all of the above Data may be required by us from time to
    time in order to provide you with the best possible service and
    experience when using our Website. Specifically, Data may be used by us
    for the following reasons:

    1. internal record keeping;
    2. improvement of our products / services;
    3. transmission by email of promotional materials that may be of interest to you;
    4. contact for market research purposes which
      may be done using email, telephone, fax or mail. Such information may
      be used to customise or update the Website;
    5. Anything we desire.;
  6. in each case, in accordance with this privacy policy.

Third party websites and services

  1. Belly, Inc. may, from time to time, employ the services of other
    parties for dealing with certain processes necessary for the operation
    of the Website. The providers of such services have access to certain
    personal Data provided by Users of this Website.
  2. Any Data used by such parties is used only to the extent
    required by them to perform the services that we request. Any use for
    other purposes is strictly prohibited. Furthermore, any Data that is
    processed by third parties will be processed within the terms of this
    privacy policy and in accordance with the Data Protection Act 1998.

Links to other websites

  1. This Website may, from time to time, provide links to other
    websites. We have no control over such websites and are not responsible
    for the content of these websites. This privacy policy does not extend
    to your use of such websites. You are advised to read the privacy
    policy or statement of other websites prior to using them.

Changes of business ownership and control

  1. Belly, Inc. may, from time to time, expand or reduce our
    business and this may involve the sale and/or the transfer of control of
    all or part of Belly, Inc.. Data provided by Users will, where it is
    relevant to any part of our business so transferred, be transferred
    along with that part and the new owner or newly controlling party will,
    under the terms of this privacy policy, be permitted to use the Data for
    the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

  1. Wherever you are required to submit Data, you will be given
    options to restrict our use of that Data. This may include the
  2. use of Data for direct marketing purposes; and
  3. sharing Data with third parties.

Functionality of the Website

  1. To use all features and functions available on the Website, you may be required to submit certain Data.
  2. You may restrict your internet browser’s use of Cookies. For more information see the clause below (Cookies).

Accessing your own Data

  1. You have the right to ask for a copy of any of your personal
    Data held by Belly, Inc. (where such Data is held) on payment of a small
    fee, which will not exceed £25.


  1. Data security is of great importance to Belly, Inc. and to
    protect your Data we have put in place suitable physical, electronic and
    managerial procedures to safeguard and secure Data collected via this
  2. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
  3. We endeavour to do our best to protect your personal Data.
    However, transmission of information over the internet is not entirely
    secure and is done at your own risk. We cannot ensure the security of
    your Data transmitted to the Website.


  1. This Website may place and access certain Cookies on your

    Belly, Inc. uses Cookies to improve your experience of
    using the Website and to improve our range of products and services.

    Belly, Inc. has carefully chosen these Cookies and has taken
    steps to ensure that your privacy is protected and respected at all

  2. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
  3. Before the Website places Cookies on your computer, you will be
    presented with a message bar requesting your consent to set those
    Cookies. By giving your consent to the placing of Cookies, you are
    enabling Belly, Inc. to provide a better experience and service to you.
    You may, if you wish, deny consent to the placing of Cookies; however
    certain features of the Website may not function fully or as intended.
  4. This Website may place the following Cookies:
  5. Type of Cookie Purpose
    Strictly necessary cookies These are cookies that are
    required for the operation of our website. They include, for example,
    cookies that enable you to log into secure areas of our website, use a
    shopping cart or make use of e-billing services.
    Analytical/performance cookies They allow us to recognise and
    count the number of visitors and to see how visitors move around our
    website when they are using it. This helps us to improve the way our
    website works, for example, by ensuring that users are finding what they
    are looking for easily.
    Functionality cookies These are used to recognise
    you when you return to our website. This enables us to personalise our
    content for you, greet you by name and remember your preferences (for
    example, your choice of language or region).
    Targeting cookies These cookies record your
    visit to our website, the pages you have visited and the links you have
    followed. We will use this information to make our website and the
    advertising displayed on it more relevant to your interests. We may also
    share this information with third parties for this purpose.
  6. You can choose to enable or disable Cookies in your internet
    browser. By default, most internet browsers accept Cookies but this can
    be changed. For further details, please consult the help menu in your
    internet browser.
  7. You can choose to delete Cookies at any time; however you may
    lose any information that enables you to access the Website more quickly
    and efficiently including, but not limited to, personalisation
  8. It is recommended that you ensure that your internet browser is
    up-to-date and that you consult the help and guidance provided by the
    developer of your internet browser if you are unsure about adjusting
    your privacy settings.

Transfers outside the European Economic Area

  1. Data which we collect from you may be stored and processed in
    and transferred to countries outside of the European Economic Area
    (EEA). For example, this could occur if our servers are located in a
    country outside the EEA or one of our service providers is situated in a
    country outside the EEA.

    We also share information with our group companies, some
    of which are located outside the EEA.

    These countries may not have data protection laws equivalent to
    those in force in the EEA.

  2. If we transfer Data outside the EEA in this way, we will take
    steps with the aim of ensuring that your privacy rights continue to be
    protected as outlined in this privacy policy. You expressly agree to
    such transfers of Data.


  1. You may not transfer any of your rights under this privacy
    policy to any other person. We may transfer our rights under this
    privacy policy where we reasonably believe your rights will not be
  2. If any court or competent authority finds that any provision of
    this privacy policy (or part of any provision) is invalid, illegal or
    unenforceable, that provision or part-provision will, to the extent
    required, be deemed to be deleted, and the validity and enforceability
    of the other provisions of this privacy policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in
    exercising any right or remedy will be deemed a waiver of that, or any
    other, right or remedy.
  4. This privacy policy is governed by and interpreted according to
    English law. All disputes arising under this privacy policy are subject
    to the exclusive jurisdiction of the English courts.

Changes to this privacy policy

  1. Belly, Inc. reserves the right to change this privacy policy as
    we may deem necessary from time to time or as may be required by law.
    Any changes will be immediately posted on the Website and you are deemed
    to have accepted the terms of the privacy policy on your first use of
    the Website following the alterations.

    You may contact Belly, Inc. by email at

    12 August 2015